Samsung drops the strategy to turn our focus to a sweeping success of the Samsung Galaxy S4 now violently to his feet. Meanwhile, one has indeed decided to intercept the lower-than-expected sales figures for the new top model through the introduction of various sister models like Samsung Galaxy S4 Active, zoom and mini, but this also means that Samsung must accept higher costs and the benefits in terms of mass production no longer can exploit.
Actually, everything should turn the "mega-model" with the Galaxy S4, but the production numbers and sales shifted to negative, so that many more devices have been built and landed on stockpile, as Samsung could actually settle. Original 28 million units to be sold in the second quarter alone, but now it has reduced the target by about 20 percent down and announced the introduction of cheaper models with different sizes. By the deviation of the concentration on a different main model equipped production lines must be operated so that the ability to use standard components that will be invisible, and can be less automated. In addition, the already automated production lines must now be converted to other more common models, which means more effort and thus costs and Committee.
Also for the suppliers means the change back to multi-device strategy only disadvantages. They must now deliver more different parts whose production is also more expensive, of course, while Samsung is still trying to keep the prices of the suppliers as low as possible in order not to let his own costs explode. This means that the supplier obtain lower profits. So now Samsung has an advantage over the less troubled competition, which in turn has serious problems keeping up with the Korean giant. Whether this is easier for now but the other manufacturers, more with their smartphones to earn remains to be seen. For now, the change in strategy means only that Samsung probably earned less than originally hoped - and we are served up a wider range of products as part of the S4 range.
Samsung Galaxy S 4, Fight Demand Slowdown Reduces Samsung's Profits
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